Want your subscribers to fall in love with you and your offers?
Then you need a welcome sequence that will sweep them off their feet!
The first 24 hours after a subscriber finds you is the most critical.
You know how important list building is for your business.
But if you're building your email list (especially with paid advertising) WITHOUT a welcome sequence in place, you're wasting your money, time and effort.
So, if the thought of writing not just one email - but five - feels as overwhelming as trying to assemble IKEA furniture without the instructions, you're not alone!
How many emails should it be?
Should I sell in those emails?
What the h*ll am I supposed to SAY?
What should I include?
What should I NOT include?
Can I even do this? I'm not a "writer."
After all, email marketing is all about building relationships...
but building a relationship doesn't happen overnight.
BUILDING AN EMAIL RELATIONSHIP REQUIRES TIME
And not just "clock" time - it also takes intention and dedication. Just because someone downloaded your lead magnet doesn't suddenly make you buddies. You've got to show your new subscriber some attention.
BUILDING AN EMAIL RELATIONSHIP REQUIRES TRUST
Relationships require trust - but trust isn't built overnight. Honesty, vulnerability, following through on your promises...all of these things help you build trust with your new subscriber.
YOUR EMAIL RELATIONSHIP REQUIRES COMMUNICATION
If you went on a date with someone and you never heard back from them, you'd assume that relationship is over, right? Silence does not make the heart grow fonder, friend. Silence makes them forget you.
WHAT YOU NEED IS A SIMPLE FRAMEWORK
that will walk you step-by-step through writing your welcome sequence without tossing your laptop out a window or hiring a professional.
I'm Lynley Hipps, recovering perfectionist, former English teacher, and email marketing specialist.
As a copywriter, I have built a business helping small business owners attract, nurture, and convert their subscribers into buyers. Not only am I really good at assembling IKEA furniture...I've also written dozens of welcome sequences!
But I recognize that while writing comes easily to me, for most people, writing is more painful a trip to the dentist.
That's why I love teaching service providers and coaches how they CAN write to connect, engage, and serve their customers and clients - even if they hated high school English.
introducing...
The simple framework that makes writing a relationship-building welcome sequence a breeze!
Even if writing makes you want to cry, you can write a welcome sequence that will help them fall head-over-heels for you - and for only $17!
WHAT YOU GET IN FROM SPARKS TO SOULMATES
Step-by-Step videos
Plug-and-play templates
real-life examples
Short, bite-sized videos walk you through the 5-email Welcome Sequence Magic Framework, which is designed to help you build trust and rapport with your new subscribers. Think of it like the Netflix series of email marketing: once they start, they won’t be able to stop opening your emails!
No more staring at a blank screen. With templates for each email, all you have to do is fill in the blanks, like finishing a Mad Libs game—but with actual, effective results!
Nothing says "inspiration" by spending hours scrolling Pinterest, right? Save yourself the hassle and get your welcome sequence inspiration from these real-life examples from various services and industries.
WHAT YOU GET IN
WONDERFUL WELCOME SEQUENCES
Step-by-Step videos
Short, bite-sized videos walk you through the 5-email Welcome Sequence Magic Framework, which is designed to help you build trust and rapport with your new subscribers. Think of it like the Netflix series of email marketing: once they start, they won’t be able to stop opening your emails!
Plug-and-play templates
No more staring at a blank screen. With templates for each email, all you have to do is fill in the blanks, like finishing a Mad Libs game—but with actual, effective results!
real-life examples
Nothing says "inspiration" by spending hours scrolling Pinterest, right? Save yourself the hassle and get your welcome sequence inspiration from these real-life examples from various services and industries.
IN SHORT...everything you need to write a killer welcome sequence in record time...
...like magic!
what? you want more? You got it!
Bonuses incoming!
EMAIL METRICS CALCULATOR
Channel your inner data nerd and track the performance of your sequence with a spreadsheet that helps you monitor engagement and conversions—because what’s the point of an epic email sequence if you can’t see how well it’s working?
EMAIL WORKFLOW DIAGRAMS
You have your welcome sequence written...but now what? Let's get that baby automated so it can generate leads for you. With these diagrams, you can easily visualize how the sequence fits into your email automation - even if you're new to email automations.
YOUR HAPPINESS MATTERS
We've all purchased digital products that promised the world but didn't deliver.
So how about this - if you put From Sparks to Soulmates into place and it doesn't work for you, drop me an email at hello(at)lynleyhipps(dot)com and we'll make it right.
Deal? Cool.
SHOULD YOU BUY NOW?
Do you need HAVE to buy From Sparks to Soulmates right now? Nope. You sure don't. You can buy it anytime.
But just keep in mind that for every subscriber you add to your email list without a welcome sequence, that's a missed opportunity to establish a relationship and start building trust.
And that trust is the first step to buying.
THE WORD ON THE STREET...
Just watched the course - it's awesome! Very easy to follow, and I already have content for each of the emails already! Thanks so much!
Sarah cannatA
Storytelling for the soul
frequently asked questions
What is a welcome sequence, and why do I need one?
A welcome sequence is a series of emails sent to new subscribers to introduce them to your business, build trust, and guide them toward taking action—whether that’s engaging with your content, making a purchase, or scheduling a call. It’s your chance to make a great first impression and set the tone for your relationship with your audience.
Do I need to be a good writer to complete this course?
Absolutely not! From Sparks to Soulmates is designed for non-writers. With templates, fill-in-the-blank prompts, and examples from various industries, you’ll have everything you need to craft compelling emails—even if writing isn’t your strength.
What if I don’t have a lot of time to work on this?
This course is broken down into bite-sized, actionable steps, so you don’t have to tackle everything at once. You can write one email at a time and still make progress. By the end, you’ll have a complete, ready-to-go sequence without feeling overwhelmed.
What kind of businesses is this course for?
This course is ideal for small business owners, solopreneurs, and service providers in any industry. Whether you’re a coach, travel agent, freelancer, or online store owner, this course will help you create a welcome sequence tailored to your audience.
I’m already using an email marketing platform. Will this work with my system?
Yes! This course focuses on writing and strategy, so it works with any email marketing platform. Whether you’re using MailerLite, ConvertKit, ActiveCampaign, or another platform, you’ll be able to implement your welcome sequence seamlessly.
What results can I expect from this course?
By the end of the course, you’ll have a fully implemented welcome sequence that builds trust, engages your subscribers, and encourages them to take action. Many students see higher open and engagement rates, better relationships with their audience, and even sales directly from their sequence!
JUST BUILDING A LIST ISN'T ENOUGH
You need to build relationships with your subscribers. You need to let them get to know you, to understand what you do and how you can help them.
But if you don't have a solid, proven welcome sequence in place, that's likely not happening. Your new subscribers are either hearing crickets or they are dumped right into your regular nurture. It's like going straight from your first date to the altar.
You need a welcome sequence.
And From Sparks to Soulmates will help you write it.
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